VOC for B2B and much more

Practice Areas


situation assessment

  • Study current approaches
  • Compare to best practices
  • Recommend specific actions
  • Suggest appropriate resources

Program oversight

  • Full-time embedded resource
  • Manage departments
  • Recommend new org structures
  • Assist in recruiting

market segmentation

  • Study internal and external data
  • Create market segmentation options
  • Suggest targeting practices
  • Tie to VOC and branding

project management

  • Understand objectives
  • Develop work plans
  • Manage internal and external resources
  • Keep on time and budget

voc training

  • Help pick the optimal methodology
  • Train internal teams
  • Assist in field interviewing
  • Establish monitoring practices

brand strategy

  • Study historical position
  • Understand competitive position
  • Link to key segment personas
  • Tie to product strategy

process documentation

  • Create strategy outlines
  • Assemble innovation playbooks
  • Map out vital processes
  • Craft dashboards

voc success coaching

  • Assist with market segmentation
  • Oversee VOC teams
  • Maintain team momentum
  • Create executive dashboards

b2b product launch

  • Organize key product data
  • Coordinate timing with Stage-Gate
  • Automate process elements
  • Leverage digital marketing techniques