A marketing consulting firm enabling B2B organic growth through enhanced analysis, strategy and innovation practices.
Any of these situations sound familiar?
- Growth is stalled
- Products becoming commodities
- Margins shrinking
- New competitors threatening
- Ad-hoc processes not scaling up
- Marketing investments not paying off
Does your research deliver only the following?
- Random feedback on existing products
- Reaction to new product concepts
- Complaints about the most recent problems
To uncover surprising needs that fuel real innovation:
- Avoid what we call the “3 C’s”
- Implement the “3 D’s”
- Answer our vital “3 Questions” of strategy
284 Monticello Drive
Chagrin Falls, OH 44022
- Evaluate market situations, competitors and opportunities
- Assess what’s working and what’s not in products, sales channels, voice-of-customer practices and more
- Apply consistent analysis and reporting to coordinate across internal teams
- Learn how to better identify customer problems so you can solve them
- Understand what’s really needed to become vital in customers’ “jobs to be done”
- Craft winning value propositions for products and services
- Preempt your competition, moving from reactive to proactive
- Solve customer problems and sell more – at higher margins – to drive organic growth
- Add more value to what you provide customers and end users…to make the world a better place
- Implement more effective innovation processes
- Develop a portfolio of strategies for products, services, customers and channels
- Prioritize focus areas and form a road map to get from A to G (from Assessment to Growth)
Use the form below to contact us regarding your marketing or innovation challenges. We'd love to hear more about it and provide a complimentary consultation if it makes sense. Please don't hesitate to reach out!