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A marketing consulting firm enabling B2B organic growth through enhanced analysis, strategy and innovation practices.

Any of these situations sound familiar?

  • Growth is stalled
  • Products becoming commodities
  • Margins shrinking
  • New competitors threatening
  • Ad-hoc processes not scaling up
  • Marketing investments not paying off

Does your research deliver only the following? 

  • Random feedback on existing products
  • Reaction to new product concepts
  • Complaints about the most recent problems

To uncover surprising needs that fuel real innovation:

  • Avoid what we call the “3 C’s”
  • Implement the “3 D’s”
  • Answer our vital “3 Questions” of strategy



284 Monticello Drive
Chagrin Falls, OH 44022


(440) 725-1400



  • Evaluate market situations, competitors and opportunities
  • Assess what’s working and what’s not in products, sales channels, voice-of-customer practices and more
  • Apply consistent analysis and reporting to coordinate across internal teams


  • Learn how to better identify customer problems so you can solve them
  • Understand what’s really needed to become vital in customers’ “jobs to be done”
  • Craft winning value propositions for products and services


  • Preempt your competition, moving from reactive to proactive
  • Solve customer problems and sell more – at higher margins – to drive organic growth
  • Add more value to what you provide customers and end users…to make the world a better place 


  • Implement more effective innovation processes
  • Develop a portfolio of strategies for products, services, customers and channels
  • Prioritize focus areas and form a road map to get from A to G (from Assessment to Growth)


If you always did what you always do, you will always get what you always got.
— Albert Einstein


Let's Chat.

Use the form below to contact us regarding your marketing or innovation challenges.  We'd love to hear more about it and provide a complimentary consultation if it makes sense.  Please don't hesitate to reach out!

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Please jot down your main area of interest to get our wheels turning. Thanks!