Loomis Marketing was officially formed in 2012, but it really dates back about 30 years when Dave Loomis began gaining valuable experience in the marketing world. It started with a bang and big brands at Leo Burnett Advertising and evolved into B2B, services and even personal marketing. From research, strategy and branding to digital and design, Loomis Marketing has a constellation of tested partners representing the best in the business worldwide. From voice-of-customer (VOC) training to product management playbooks and personal mission statements, our style is about collaboration and coaching.
Jobs To Be Done
B2B and services marketing is different. Multiple steps in the value chain, multiple distribution channels, multiple buyers, multiple consideration factors. Typical market research doesn't work. What you must understand are the "jobs to be done" your customers need to accomplish...and help them do those better.
Dave Loomis is founder and president of Loomis Marketing, a marketing consulting firm focused on enabling organic growth. Dave has a track record of transforming brands, processes and profitability. His experience covers a broad range of industries and companies, including many well-known global brands. He has particular expertise in market analysis, segmentation, strategy, innovation, branding and communications.
Most recently, Dave was CMO of Dix & Eaton, a strategic communications firm, where he helped the company establish a business development function. While at D&E, he helped win accounts such as Cargill, Goodyear, Owens-Corning and Tyco and developed a unique assessment process that led to sustainability communications reviews for AEP, Cummins, Ingersoll-Rand, Gulfstream, Monsanto, WestRock and many more.
From 2012-2014, Dave was Senior VP at Advanced Innovation & Marketing (AIM), where he trained over 500 engineers, marketers and sales professionals in voice-of-customer and product-launch techniques. During this time, he traveled throughout the US, Europe, Asia and Australia helping companies such as Air Products, Cabot Corporation, Chemtura, GE, Ideal Industries, ITW, Lincoln Industries, Lubrizol, Marmon Group and Saint-Gobain
For 15 years, Dave worked as an internal consultant at the holding company office of NACCO Industries, a $3.5 billion public diversified corporation with subsidiaries in industrial equipment, coal mining and housewares. While at NACCO, he focused much of his time on the Hyster-Yale lift truck business, helping craft dozens of strategies for products, industries, channels, key accounts and countries. He also led a global team for the redevelopment of the Hyster and Yale websites, updating brand identities, improving user journeys and automating lead generation. He performed similar duties for the Hamilton Beach kitchen appliance subsidiary, creating new brand, product and competitor strategies, which helped gain share at Wal-Mart, Target and other retailers. For NACCO’s North American Coal subsidiary, Dave developed and promoted a vision for clean coal technologies to power plant customers and U.S. Senate offices, helping spur new mine development projects. At the corporate level, Dave wrote NACCO’s annual report, assisted in due diligence for potential acquisitions and assisted in integration planning and execution following acquisitions.
Dave began his career in Chicago, where he worked at Leo Burnett Advertising and was a consultant for the Richmark Group, a consulting firm specializing in distribution channel optimization for B2B firms. There, Dave helped Motorola uncovered key insights in Australia, pinpointed ways for Xerox and Ryder Logistics to expand outsourcing in the US and Canada, and discovered promising target markets for a new Westinghouse satellite phone.
Dave was an adjunct professor of marketing from 2008-2012 at Case Western Reserve University’s Weatherhead School of Management, where he developed a class called Market Value Creation, which focused on branding, innovation and sustainability. Dave was an inaugural member of the Berkeley Innovation Forum, a member of the Kellogg Innovation Forum and a voting representative to the Industrial Research Institute.
Dave has devoted a considerable amount of time during his career to giving back to his community, serving on a number of boards in strategy and marketing roles. He currently sits on the board of Breakthrough Schools, a non-profit charter school system and prior on the boards of the Cleveland Play House and the Museum of Contemporary Art Cleveland. He has a lifelong passion for architecture and served on the board of the Frank Lloyd Wright Trust in Chicago.
Dave is based in Chagrin Falls, Ohio, a suburb of Cleveland. His wife owns a retail store specializing in monograms. One daughter is beginning her career in architecture and another daughter is finishing college with her eye on public relations in the fashion industry. Dogs Daisy and Brit keep life interesting, as does travel, fitness and snow skiing when time allows.
KELLOGG SCHOOL OF MANAGEMENT
MBA, Marketing & Management, 1992
B.A. Economics & Political Science, 1985
Certifications & Memberships
New Product Blueprinting - AIM
Process Re-Engineering - Hammer & Co.
KAI Learning Style Assessment - Kirton
Berkeley Innovation Forum - inaugural member
Kellogg Innovation Forum - 2012-14
Industrial Research Institute - former voting member
Appreciative Inquiry Visioning - experienced
Leadership Cleveland - Class of 2017