B2B-VOC provides quantitative and qualitative survey research solutions to equip business-to-business clientele with the necessary customer insights to develop winning marketing and sales strategies in highly competitive environments. We are seasoned experts in the collection, analysis, and interpretation of actionable information from internal (customer-facing employees), intermediary (channel partners) and external (end-use customers) stakeholders. Most of our clients gain competitive advantage through some combination of the following solutions:

• Competitive Strength Inventory™ programs covering CSAT, loyalty, and marketing & sales effectiveness
• Customer Satisfaction Surveys
• Employee Surveys
• Executive Review Programs consisting of interviews with key internal and external stakeholders
• Market Size and Segmentation Studies
• New Market Entry Studies to evaluate competitors and customer opinions & preferences by geography
• Ad-hoc Customer Survey Research
• Custom Marketing Research including quantitative, qualitative, primary and secondary methodologies
• Management Consulting for taking action on key findings derived from any combination of the above

Due to our expertise in customer relationship measurement and competitive benchmarking solutions, most client objectives are achieved through phone surveys and face-to-face interviews. However, the full range of data collection capabilities includes the following:

• Phone Surveys
• In-Depth Telephone Interviews
• Face-to-Face Interviews with executives, managers, decision-makers, and customer-facing employees
• Online / Web Surveys
• Onsite Kiosk or Remote Wireless Data Collection
• Focus Groups

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