B2B Voice-of-Customer (B2B-VOC) is a strategic marketing consultancy specializing in research-based customer asset management solutions for business-to-business, technology and industrial suppliers in North America and Europe. Market coverage includes, but is not limited to, the following:

• Petrochemicals -- commodity chemicals & plastics; resins: PVC, PE, PP, PS; industrial lubricants
• Energy / Oil & Gas -- downstream including oilfield equipment and services
• Heavy Equipment – mining & construction machinery
• Ground Engagement Tools – dragline & excavation buckets, attachments, teeth, and related products
• Original Equipment Manufacturing (OEM)
• Industrial Products and Services
• MRO Supplies
• Transportation, Delivery and Freightforwarding
• Information Technology and Telecommunications
• Professional Services
• Back Office Support
• Insurance and Financial Services
• Office Products & Business Services
• Temporary Staffing & Personnel Services
• Digital Imaging, Commercial Printing and Reprographics
• Facilities Management (FM services)
• Legal & Litigation Support Services
• All other B2B, industrial markets and commercial sectors

We empower business-to-business clientele with actionable customer insights and management consulting solutions that function as comprehensive knowledge-based platforms for strategic planning and tactical decision-making.

• Customer Feedback Programs (quantitative and qualitative customer survey research)
• 360˚ Executive Review Programs (internal employees, channel partners and external customers)
• Competitive Strength Inventory™ benchmarking reports (client company vs. industry and competitors)
• Customer Satisfaction Surveys (periodic and transactional) with geo-culturally scaled scoring
• Customer Loyalty, Commitment and Vulnerability Assessments
• Acceptance, Trial and Utilization (ATU)
• Marketing and Sales Effectiveness
• Executive Action Reports with strategic and tactical action indicators
• Qualitative Recommendations to support action indicators in Executive Action Reports
• Onsite Presentations and Action Planning Workshops
• Dashboard Reporting and Action Planning Solutions (DAPS)

15 years of domestic and international business experience make B2B-VOC an ideal partner for companies seeking to improve customer satisfaction, boost customer loyalty, increase sales, gain market share, and bolster competitiveness by acting on market knowledge derived through the following research methodologies:

• Telephone Surveys and In-Depth Phone Interviews
• Face-to-Face Interviews
• Online Surveys
• Onsite Interviews with Internal Management and Customer-Facing Personnel
• Focus Groups

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