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Welcome to the B2B

Voice-of-Customer website


15 years of domestic and international business experience make B2B-VOC an ideal partner for companies seeking to improve customer satisfaction, increase customer loyalty, and boost marketing & sales effectiveness.

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• Customer Satisfaction Reports distilled from in-depth analyses of quantitative performance ratings derived from a statistically representative sampling of client customers.

• Stakeholder Reports with detailed findings from customers, end-users, channel partners, distributors, client company executives and customer-facing personnel. These reports provide our clients with specific qualitative recommendations for maximizing competitiveness and making improvements in areas of deficiency identified through quantitative customer satisfaction measurement.

• SWOT Analyses based upon key qualitative findings from internal, channel partner, and external stakeholder interviews.

• Competitive Strength Inventory™ benchmarking solutions based upon detailed analyses of quantitative survey research findings from an industry-wide random and representative sample of the target customer base. CSI reports provide our clients with performance comparisons versus industry leaders, industry average, and specific competitors across seven key performance indicators:

o Acceptance & Utilization in the Marketplace
o Marketing & Sales Effectiveness
o Customer Satisfaction
o Customer Loyalty
o Customer Vulnerability
o Customer Perceived Value
o Customer Derived Value

• Executive Action Reports with action indicators comprised of strategic impact scores and transactional impact scores representing every KPI and element of customer satisfaction.

• Key Findings and Recommendations Reports based on appropriate client-specific combination of the above.

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