Michael Branham, MBA
President and Senior Consultant

Michael is a visionary market research professional capable of immediately contributing to the success of any client organization. He has a 15-year track record of successfully providing business-to-business clientele in North America and Europe with innovative strategic research and management consulting solutions.

Michael conceptualized and developed the Competitive Strength InventoryTM, a proprietary methodology for customer relationship measurement, performance benchmarking, and strategic planning. He has also architected and overseen the implementation of Dashboard Action Planning Solutions (DAPS) that provide real-time integrated reporting and action planning in fully interactive web-based environments.

Michael's white papers and articles have been published in Marketing Tools, Quirks’ Marketing Research Review, Athletic Business, Modern Reprographics, the Executive Report on Customer Retention, and The Journal of Management Education and has been quoted in a range of industry publications including titles such as American Printer, Telecommunications Deregulation and the Information Economy, and European Chemical News. He is also the author of Competitive Advantage: The Handbook of Strategic Marketing & Management Systems for Reprographics and Printing Businesses published by Marion Street Press (Chicago, 1997)..

Michael holds a MBA in finance and marketing from the University of Houston and a BBA in marketing from Baylor University in Waco, Texas (USA). He also completed the coursework for a full major in psychology while studying at Baylor.

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